Open House Checklist (FREE PDF)
Having an Open House Checklist is imperative to a successful and profitable open house.
We have broken the Open House Checklist down into six categories below. Get your FREE Open House Checklist in a PDF HERE.
Open House Checklist Categories
- Open House Material Checklist
- 7 Days Leading Up To Your Open House
- The Day Before Your Open House
- 1 Hour Before Your Open House
- During Your Open House
- Post Open House
Open House Material Checklist
This is essentially all tangible items you are going to need for your open house. This includes all marketing materials, food / snacks, items to set the atmosphere and work related items during down time.
The last thing you want to do is set up your Open House and miss one or two necessary things for your open house. If you forget anything, this may disrupt the amount of time the house is being held open or important work items just may not get completed.
Open House Material List |
| Business Cards |
| Property Flyer |
| Personal Brochure |
| Sign In Sheet / Device (Paper or Electronic – IE – IPAD) |
| Main Open House Sign / Flag / Banners (Front & Back Yard *Waterfront) |
| Gift Bag (Marketing Materials – (Pens, Magnet, Koozie, Snack) |
| Open House Directional Signs (7-10) **Branded Signs With YOUR Name & Number |
| Candles (Anything to help Aroma) |
| Speaker (Music) |
| Beverages (Water, Coffee, Other Refreshments) |
| Snacks, Sandwiches, Etc |
| If Unfurnished (Bring 4 folding chairs / small table if available) |
| Bring Something For Self-Defense |
| Bring Personal Meals / Refreshments |
| Laptop / Phone |
| All other work related items needed to get done during downtime |
7 Days Leading Up To Your Open House
You are going to work on your Open House checklist in advance. About a week prior.
This portion of the open house checklist will keep you on target to market the open house in advance via internet, Cold Calling and Door knocking. Need phone numbers? This LINK will get you $149 sign on fee.
Also, an opportune time to study the house / community and begin prepping the property to be held open.
7 Days Leading Up |
| Input Open House VIA Your MLS |
| Be sure syndicates into Zillow, Etc. |
| Past On All Social Media Platforms (LinkedIn, YouTube, Facebook, Craigslist, Instagram, Etc) |
| Practice Dialogue / Scripts |
| Study The Neighbor Hood / Amenities / Area |
| Study & Preview The Active Competition |
| Make Sure The House Is Clean |
| Cold Call Geo Area (Get Numbers HERE). |
The Day Before Your Open House
eThe day before is the ideal time to use this checklist to drum up more prospects directly from the neighborhood, ensure your material list is accounted for, set up the interior of the open house and market on all the social / online platforms to remind everyone.
Day Before Open House |
| Be Sure To Have All Materials Above |
| Door knock 50 – 200 neighbors in the surrounding area / community. Provide invitation flyer / post card. End of the day when people are off work |
| (Reminder) Market On All Platforms Above |
| Set Up Inside Open House with Marketing Materials, Etc |
| Make Sure The House Is Clean |
| Cold Call Geo Area (Get Numbers HERE). |
1 Hour Before Your Open House
Almost game time! Let’s complete this checklist and ensure the open house is in perfect shape and all signs are out and visible.
Does the house enough lighting? Are you prepared?
And remember, aromas and music will make people comfortable and stay longer.
1 HOUR BEFORE OPEN HOUSE |
| Get All Signage Out. Be sure you can clearly see from as many angles as possible. |
| Practice Dialogue / Scripts |
| Open Drapes / Blinds |
| Turn On Lights |
| Turn On Music |
| Light Candles |
| Make Coffee, Cookies and Whatever else for Aroma |
| Set Up Your Work Station / Stay Busy Prospecting / Lead Follow Up. *During Slow Time |
During Your Open House
You want to remind yourself of specific questions to ask. Be energetic and overall a great host.
Also, be sure you have everything needed to work during your open house while it is slow. Don’t waste your time. This is prime time to get things done and procure more business!
DURING YOUR OPEN HOUSE |
| Be Energetic and Inviting |
| Ask Prospects To Sign In Per Sellers Request |
| Allow Them To Walk Around Freely / Give Them Space |
| Ask If They Would Like Refreshments / Snacks |
| Ask For Feedback About The Property. Ask Some Probing Questions Like: |
| – What Brings You In Today? |
| – How Long Have You Been Looking? |
| – Do You Have To Sell A House Before Buying The Next? |
| – Maybe They Are A Neighbor Looking To Sell? How Soon Do They Want To Sell. |
| Downtime – Remember to ensure you have everything during downtime to follow up call, prospect new business and further market. |
Post Open House
Alright! You completed your Open House. Now what? Fortune Is In The Follow Up. Be sure to follow up with every person who attended. See if you can meet with them for coffee to talk about all of their real estate needs.
Also, after the open house you will want to think about the success or lack of. Was traffic slow? What was the day and time? Are there better properties can you be holding open?
POST OPEN HOUSE |
| Add everyone into your CRM |
| Call Everyone For Feedback & Ask For Appointments To Meet |
| Track Your Activity On The Open House. Enough Traffic? If Not, Consider Moving On To Another One To Test. |
| Prepare For The Next Open House |
| Geo Areas Phone Numbers To Promote Your Open House – The link below will waive their $149 sign on fee!! CHECK IT OUT HERE. |
Open House Checklist Tips
Use this checklist every time. Add and alter it if need be, especially if you have other marketing techniques.
Too hot or cold to door knock? Need phone numbers? FSBO’s, Expired Listings, For Rent By Owners,
Pre-Foreclosure (Short Sales), Geo Areas – The link below will waive their $149 sign on fee!! Explode your business right now!
Much luck out there!
Steve Daria